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Graduate Certificate - Strategic Marketing Communications (1403) (Duration : 24 months)

Course Stream: Commerce
Course Level: Bachelor Program
Course Fee: $26000

Course Description

Program Description Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.

Intake

May-2025
Sep-2025

Students Feedback

4.70

Average Rating

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7 min ago
Anthony Forsey

Awesome course

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avatar-5
1 mon ago
Justin Nam

Test review lol

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MD
3 Mon ago
Murir Dokan

This is a title of review. the developer suffer from lot's of vitamin. what about you?

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avatar-6
1 year ago
John Doe

Best course ever

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